A Kaleidoscope of Vitality for 2024 by CHANEL

A collection designed by Virginie Viard and inspired by her life in Noailles

Spring-summer 2024 is another Chanel collection inspired by the artistic spirit of Villa Noailles in the south of France, where Virginie Viard spent many years of her life. The main element of this collection is free, refined styling that establishes its own idea of nonchalance and elegance. The collection comprises over 1000 pieces, including dresses, skirts, suits and sailor accessories. All these products are made of high-quality tweed and embroidery, the signature traits of the Chanel brand.

One of the biggest elements of the collection is inspiration from cubism. Virginie Viard created many cubist-style clothes and accessories, such as a suit with floral embroidery and geometric edges, or a skirt with a floral pattern and metal accents. These products aim to convey the dynamics and joy of life.

Another interesting idea is combining elegance with summer carefreeness. Virginie Viard designed many dresses and skirts in simple cuts with dropped waists, referencing 1930s style, beach cover-ups, sailor motifs and all-binding comfort. These products aim to emphasise femininity and grace.

The Chanel spring-summer 2024 collection is therefore full of diversity and originality. It is a collection for women who like experimenting with fashion and expressing their personality. The collection is available in Chanel stores and on the brand's website. 

The whole scenery referenced terrace gardens around the building and the lines of its avant-garde architecture, with graphic tweeds and floral embroidery emphasised by light accents, a play of contrasts, colours and asymmetry.