NADIA LEE COHEN in the GANT x WRANGLER Campaign

Talented British artist in a new role

American sportswear brand GANT proudly announced inviting versatile British artist Nadia Lee Cohen to its GANT x Wrangler campaign, entrusting her with directing, photographing and modelling.

Nadia Lee Cohen, drawing inspiration from America and Great Britain, is world-famous for saturated, surreal images addressing the paradoxical conflict between strength and delicacy. In the GANT x Wrangler campaign the artist plays with camp aesthetics, portraying herself as a rodeo star with whip and lasso in a series of self-portraits and films. Model Momo Ndiaye seconds her. 

"Thanks to Nadia Lee Cohen, who filmed and directed the GANT x Wrangler campaign as a self-portrait series, everything became much clearer. Her idea of reflecting American culture's essence in all its glory and darkness is unmatched. She is one of our times' most exciting artists, honoured to collaborate on this project. A lovely person, pleasant to work with" – says GANT creative director Christopher Bastin.

The 30-model collection with jeans, clothing and accessories for men and women nods to the signature East Coast meets West fashion view.

Eye-catching bootcut jeans with college-style patches, a cowboy-embroidered jacket and a faux-fur-lined denim trucker. This limited collection hit GANT and Wrangler stores worldwide on 15 September 2022.