New Edition of the Iconic Collection – EVIVA L'ARTE!

The collection honours works where colour reigns supreme

Another edition of the iconic Medicine collection EVIVA L'ARTE 2023 nods to makers who revolutionised the approach to colour in painting. And by transferring their works onto clothes, the concept of colour therapy gains an artistic dimension!

The EVIVA L'ARTE 23 collection features the biggest world names. Including Paul Gauguin, known for synthetic treatment of colour patches. With Medicine you also look closer at Paul Klee's works, fond of experimenting with form and colours. Delight in Piet Mondrian's paintings, famous for using three primary colours in his work.

The brand invites you to meet all collection artists and explore their work. These great paintings could previously be admired mainly at exhibitions – on Medicine clothes they hit the streets, creating an unconventional gallery of pictures encouraging constant horizon-broadening.

The collection honours works where colour reigns supreme – conveying emotions, discovering meaning, expressing what words cannot. Pictures transferred onto clothes gain another dimension, carrying new artistic experiences. These masterpieces accompany us for generations, an invaluable part of world culture. Though from different periods, they keep inspiring, giving audiences wide room for interpretation.