We Live to Discover - Jack Wolfskin

Meet the wolf world of a 40-year-tradition brand

Since its founding the brand bets on combining quality, design and love of nature. To emphasise its character and guiding ideas even stronger, the brand started communicating under the "We Live to Discover" slogan.

"We Live to Discover"

The brand inspires discovering yourself, the world and the environment. It encourages outdoor time – every open-air activity creating new experiences and distancing from everyday rush. Inspiring people to leave home, open to seeking new impressions, not necessarily extreme ones, the brand also wants to activate audiences towards pro-environmental attitudes and responsible shopping decisions.

Being proECO

Mindful of the environment, so close to the brand's wild nature, Jack Wolfskin engages people and organisations valuing ecological lifestyles and surrounding care. Since 2017 the wolf family includes Martyna Wojciechowska, official ambassador and face of the brand. The agreement between Martyna Wojciechowska and Jack Wolfskin came through shared travel passion and ideas, mainly caring for people and climate protection. Jack Wolfskin, as the Fair Trade foundation confirms, cares for good working conditions in factories worldwide, responsibly manages natural production resources and recycles plastic, including ocean PET bottles, into top-class clothing and gear.

Jack Wolfskin Poland has also for years run educational activities spreading knowledge about nature and wolf life, e.g. with the Association for Nature "Wilk".