YES Brand Presents Its Vision of the Future
The newest campaign features a same-sex couple married by a Catholic priest
A new edition of the YES I Am a Woman campaign has launched - I Am the Future, where women's independence and strength are like precious jewellery passed down generations. With the brand we travel all the way to 2072, watching a world becoming a friendly place for women.
Although the spot plays in an increasingly distant future, we will see no flying cars, autonomous homes or humanoid robots. It is the story of an ordinary – extraordinary woman from birth to maturity. The YES spot heroine lives in a world free from stereotypical perceptions of women's roles. In the reality created by the brand everyone feels safe, because in the future acceptance and mutual respect matter. YES presents a Poland where you can love and start families with whomever you want, accepted by everyone including the Catholic church. You can succeed in politics, no longer a male-dominated place. You can finally walk home late at night without fear someone will harm you.
YES brand ambassadors
Spreading this optimistic vision of the future, the brand will be supported by new ambassadors: Maja Ostaszewska, Aleksandra Kwasniewska and Julia Sobczynska.
Mid-November also launches the YES I Am a Woman podcast. Hosted by Marta Dyks, supermodel and activist, it will be a space for conversations with and about women. In the first episode Marta talks with Maja Ostaszewska, next with Ola Kwasniewska.
Maja Ostaszewska – an actress of theatre and film awarded and appreciated by critics and audiences alike, plus a social activist. Engaged in fighting for democracy, rule of law and women's rights. Mother of two, Buddhist.
Aleksandra Kwasniewska – journalist, TV presenter and songwriter. Openly tackles femininity topics, convincing there is no single model or determinant of being a woman. She emphasises we are as we are, not as we "should" be.
Julia Sobczynska – model, finalist of the 10th "Top Model" edition. Not afraid to speak openly about her bisexuality. With her fiancee she appeared on the June cover of Vogue Poland devoted to LGBTQIA+ people.
